Top Digital Marketing Trends to follow in the year 2020!!
As we have stepped into the glorious year of 2020. We have some sorts of Digital Marketing Trends, Tips, and Strategies that we have set up in our minds to be fulfilled this year most hopefully. The world is on a continuous change, as we see in our daily lives new things take place the old stuff much frequently. The digital marketing trends in the year 2020 have also evolved and more new things are incorporating in the specialized field of web marketing which is necessary to know and learn to foster in the digital race.
Here are the top digital marketing trends in 2020 which every digital marketing agency should utilize while creating a solid SEO Strategy in 2020.
- Mobile is an integral aspect now you must utilize.
As technology is on the boom, and the state of marketing is also shifting paradigm. The use of mobile has become crucial. Nowadays, the customer can be accessed from any device, and if you are not upgraded to the latest innovations. Your business is left behind in getting customer acquisition. In 2020, when you make a digital marketing strategy, your first and foremost preference should be a mobile version of your website to get your potential consumer from everywhere.
- Local is the new marketing
Local Marketing stand for the localized level of business in your specific city and region where the natives can go and make a purchase online as well. Your digital marketing plan should pay attention to local buyers, where your business can get loads of benefits.
- Mobile Apps- The new color in your digital canvas
With the advent of mobile applications, modern marketers have got a new segment of getting their products noticed by keen customers online. If you have a mobile app for your product. The chances are much higher that people will search and check the ratings. If the ratings and downloads are good. Your product can reach millions of people all around the world. App Store Optimization is a new way of promoting your mobile Apps in the marketplace.
- Content is the King again in 2020
The saying “good content always converts” is also right in this New Year. The traditional has captivated the modern with some new vibes. Today, people are much eager to read long and well-written content which has some worth and meaning. If you have some good ideas and topics go write for it and leave the rest to readers. Your hard work will get acknowledge and liked by thousands of people who visit your website or blog. The content must have some interest and value to the end-user.
- SEO will take the lead in the digital world
With the abundant influx of new businesses over the internet. There is a need to have aroused for getting those businesses to reach potential customers. SEO which is the full acronym of Search Engine Optimization is the best option for all the business who wants online visibility, reach and traffic and off-course conversions. By SEO, your business is optimized for any possible search terms a visitor can search for and find any product online. So, SEO is the basic strategy to put in the digital marketing platform in 2020.
- Videos speak more than any medium.
Video Marketing is the best terminology that people like the most these days. While designing a proper Digital Marketing Plan it is more emphasized to put interactive videos to get more people seen and achieve maximum leverage online. Video speaks more than text and people also watch videos rather than reading long articles. Nowadays, there is also a trend of creating actionable and shoppable videos through which any visitor can buy the product by watching just watching it. So, this is the most powerful strategy to be incorporated into digital marketing in 2020.
- Email Marketing is alive in 2020
Gone are the days, when you have to write a note and letter on the letter pad and then send it to the prospective customer which can take up to weeks and months to reach up to the destination. Now, it is the era of Email Marketing, which is a reliable tool for sending personal as well as professional and corporate emails just in seconds. This medium has now much established and authentic. Now you can personalize your email and incorporate it with CRM like Mail-Chimp and Salesforce. Email is also an important strategy in Digital Marketing in 2020.
- Pay Per Click- Search Engine Marketing
Search Engine Marketing includes Cost per Click (CPC), Cost per Mille, (CPM), and Cost per Acquisition (CPA). PPC is not an option now for most businesses as it has also become an integral part of the customer journey to purchase. Customer does come often from a pay per click ad and convert. So we as a marketer should take into account this strategy to put it our Digital Marketing in 2020.
- Social Media Optimization
Sharing is always caring. This proverb exactly applies to Social Media Marketing. Social Media Marketing is not now just limited to Facebook, Twitter, YouTube, and LinkedIn. There are new horizons to explore, which are still unexplored. Community management is also an active medium in Social Media Management. Businesses can get a lot of leverage by Facebook paid ads, business profiles, and online reputation management. A single #tag in Twitter has a lot of potential in the social world. People are much engaged in Social Media and this number is increasing day by day. Social Media is also an important strategy to keep in mind in the digital marketing umbrella.
- Conversion Rate Optimization
Conversion occurs in the online world as a customer enters your website and clicks on the contact form and fills it up then submits. This process is sometimes much hectic and the customer has become bored and more often leaves your website without making a purchase. So, keeping these points in mind. We should develop a perfect CRO and landing page optimization strategy which is just simple and the customer has ease of mind while browsing and surfing the website.
These are the top 10 steps for crafting a digital marketing strategy for your organization in the year 2020. I Hope, you can easily incorporate it and have a winning plan which leads to success.